CSR Report on Chinese Business Overseas Operations
Authors: Liu Baocheng / Zhang Mengsha
Corporate Social Responsibility (CSR) refers to corporate behaviour that pro-actively meets the ethical expectations of the public and voluntarily contributes to the society. The global CSR movement yields numerous initiatives, standards and legislation. Owing to the need for development as well as the reform and opening-up policy, mounting Chinese enterprises are "going global" with large amounts of capital. Nevertheless, some foreign governments cast doubt on China's strategic intent, and the general public is dissatisfied with Chinese CSR performance. Chinese enterprises must strengthen their capacities regarding risk control, internal governance, public communication etc., so as to achieve mutual benefit with multi-stakeholders and build an image of responsible global citizenship.