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基于公平贸易实践的企业社会责任分析/Analysis on Corporate Social Responsibility based on Prac

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基于公平贸易实践的企业社会责任分析/Analysis on Corporate Social Responsibility based on Prac
corporate social responsibility 2010 winning paper
Réponse
15/03/13 09:47
由华南理工大学王昕息、张悦同学撰写的论文《基于公平贸易实践的企业社会责任分析》,荣获2010年对外经济贸易大学国际经济伦理研究中心举办的第四届大学生企业社会责任征文大赛二等奖,全文请参考附件。

基于公平贸易实践的企业社会责任分析

摘要:本文基于企业社会责任视角,通过案例分析的形式,借由两个不同业态,研究"公平贸易"这一在国内新兴的商业与公益相结合的经营模式。首先采用社会责任分析框架,选取咖啡行业的星巴克企业,探讨其在企业内部、外部和贸易链环节公平贸易所履行的社会责任及所带来的社会福利;又依托“乐创益”探讨公平贸易在扶贫、创意产业和地区保护开发方面的作用。从而得出结论,启发企业关注公平贸易这一企业社会责任的演绎行为。

关键词:公平贸易、社会责任、道德采购

The Paper “Analysis on Corporate Social Responsibility based on Practice of Fair Trade”, written by Wang Xinxi, Zhang Yue from South China University of Technology, is the Second Prize of 2010 Collegiate Corporate Social Responsibility Essay Competition, which is organized by the Center for International Business Ethics at UIBE, Beijing. The whole paper can be found in the attachment.

Analysis on Corporate Social Responsibility based on Practice of Fair Trade

Abstract: from the perspective of corporate social responsibility, this report studies on fair trade, a newly emerging business pattern combining business and charity, through two different types of businesses. Firstly, this report adopts the analytical framework of social responsibility, takes Starbucks as example, and explores the fulfillment of social responsibility within and outside enterprises and the social welfares brought by it. This report also explores the role of fair trade in poverty alleviation, creative industry and regional protection. Then it makes a conclusion which inspires enterprises to pay attention to fair trade.

Keywords: fair trade; social responsibility; moral procurement
Pièces jointes: Analysis on CSR based on Practice of Fair Trade.pdf (818,5k)