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行业潜规则研究/The Study of Industry’s Potential Rules

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行业潜规则研究/The Study of Industry’s Potential Rules
corporate social responsibility 2008 winning paper
Answer
2/22/13 9:22 AM
由中国人民大学张喜才同学撰写的论文《行业潜规则研究》,荣获2008年对外经济贸易大学国际经济伦理研究中心举办的大学生企业社会责任征文大赛二等奖,全文请参考附件。

行业潜规则研究——中国奶业产业的案例研究


摘要:本文以三鹿事件为突破口,以奶业产业作为案例研究。梳理了奶业发展过程中中央政府、地方政府、奶业企业、消费者、社会媒体等相关利益主体的博弈过程。本文认为行业潜规则之所以产生是经济转型过程中强势产业利益集团默式合谋与弱势利益博弈形成“冰层均衡”,行业潜规则与政府的增长偏好,产业信息断层,产业文化缺失,产业治理混乱有着直接的关系。作者认为政府要加强奶业治理机制建设,企业要加强产业社会责任和产业文化建设,学者则要从产业效率研究向产业发展研究转变。

关键词:潜规则 博弈 奶业产业

The Paper “The Study of Industry’s Potential Rules”, written by Zhang Xicai from Ren Min University of China, is the Second Prize of 2008 Collegiate Corporate Social Responsibility Essay Competition, which is organized by the Center for International Business Ethics at UIBE, Beijing. The whole paper can be found in the attachment.

Study on Unspoken Rules of the Industry
—Case Study on Dairy Industry in China



Abstract: this paper takes the Sanlu milk powder incident as the breakthrough and makes case study on diary industry in China. It sorts the competition between stakeholders, like central government, local governments, diary industries, consumers and social media etc. This paper holds that the emergence of unspoken rules in industry is due to the fact that powerful interest groups compete with weak interest groups through collusion during the economic transition. The emergence of unspoken rules of industry is directly related to government’s preference of increased quantity, industrial information gaps, lack of industrial culture and industrial management disorder. From the point of the author, government should strengthen the governance in diary industry, companies should enhance their social responsibility and improve industrial culture construction and scholars should transfer their research from industrial efficiency to industrial development.

Keywords: unspoken rules; competition; diary industry
Attachments: Study on Unspoken Rules of the Industry.pdf (260.2k), The Study of Industry’s Potential Rules.pdf (260.2k)