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我国银行业社会责任评价体系的建立/Establishing an Evaluation System for Banks’ Fulfillment o

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我国银行业社会责任评价体系的建立/Establishing an Evaluation System for Banks’ Fulfillment o
2009 winning paper corporate social responsibility
Answer
3/15/13 8:23 AM
由对外经济贸易大学杨中柳同学撰写的论文《我国银行业社会责任评价体系的建立》,荣获2009年对外经济贸易大学国际经济伦理研究中心举办的第三届大学生企业社会责任征文大赛最佳原创研究奖,全文请参考附件。

我国银行业社会责任评价体系的建立

摘要:企业社会责任是企业与关键利益相关者的关系、价值观、遵守法纪以及尊重人、社区和环境有关的政策和实践的集合;它是企业为改善利益相关者的生活质量而贡献于可持续发展的一种承诺。企业积极承担社会责任,有利于促进经济、社会的和谐发展。银行业是我国最大的金融机构,若银行业能够积极承担社会责任,不仅能够完善自身的发展,而且也会促进我国整体企业社会责任水平,提高我国国际声誉与地位。
为了完善我国企业社会理论体系,督促银行业积极履行社会责任,本文建立了适用于我国银行业的社会责任评价体系,选取适合的指标并确定相应的权重,从而将社会责任问题量化,通过评分与排名,直观地反映银行业社会责任状况,激励银行主动承担社会责任。
本文采用文献研究、问卷调查、数据分析、层次分析法、个案研究、结果模拟等多种研究方法。首先通过文献研究,初步建立对课题的理解、确定研究方向;再利用问卷调查、数据分析、层次分析法建立相应的评价体系;并通过个案研究、结果模拟的方法,通过已获取的数据、利用已经建立的评价体系,模拟评价结果,检验科研成果的有效性及可行性。
本文所建立的社会责任评价体系有许多现实意义,与此同时,本文也存在指标数量少,调查样本数量小、范围窄等问题,期望后期研究能够更好地完善课题。

关键词:银行业,企业社会责任,赤道原则,层次分析法,评价体系

The Paper “Establishing an Evaluation System for Banks’ Fulfillment of Social Responsibility”, written by Yang Zhongliu from University of International Business and Economics, is the Award of Best Research of 2009 Collegiate Corporate Social Responsibility Essay Competition, which is organized by the Center for International Business Ethics at UIBE, Beijing. The whole paper can be found in the attachment.

Establishing an Evaluation System for Banks’ Fulfillment of Social Responsibility

Abstract: Corporate social responsibility is the combination of policies and practices concerning the relationship between enterprises and main stakeholders as well as values, observing law and discipline, respecting people, community and environment. It is a kind of commitment made by enterprises to improve the life quality of stakeholders and to push forward sustained development. Enterprises’ active fulfillment of social responsibility is conducive to the harmonious development of economy and society. Banks are the biggest financial institution in China. If they can actively shoulder social responsibility, not only their own development but also the overall level of performing corporate social responsibility in China can be improved, thus elevating China’s international status.
The thesis establishes an efficient system for evaluating banks’ fulfillment of social responsibility in China to strengthen relevant theoretic basis and supervise them performing social responsibility. Based on proper indexes and corresponding weights, the thesis provides quantitative analysis of social responsibility through grading and rankings in which the fulfillment of banks’ social responsibility is reflected. Therefore, banks are motivated to voluntarily shoulder social responsibility.
Literature review, questionnaire survey, data analysis, process analysis, case study and result simulation are adopted in the thesis. Firstly, the understanding of the topic is presented through literature review to define the research area. Then, corresponding evaluation system is established through questionnaire survey, data analysis and process analysis. At last, based on case study, result simulation, and the obtained data, the efficiency and the practicability of the result is examined through the evaluation system in which the result is simulated.
The system for evaluating social responsibility has great realistic significance. At the same time, defects including inadequate number of indexes and samples and narrow range of research still occur in the thesis. I hope the following research will make up for this.

Keywords: banking industry; corporate social responsibility; equator principle; process analysis; evaluation system
Attachments: Establishing an Evaluation System.PDF (209.3k)