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建立企业生存发展与履行社会责任的中介/Establishment of Intermediary between Survival and Devel

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建立企业生存发展与履行社会责任的中介/Establishment of Intermediary between Survival and Devel
corporate social responsibility 2010 winning paper
Answer
3/15/13 9:14 AM
由湖北大学陈德刚同学撰写的论文《建立企业生存发展与履行社会责任的中介》,荣获2010年对外经济贸易大学国际经济伦理研究中心举办的第四届大学生企业社会责任征文大赛二等奖,全文请参考附件。

建立企业生存发展与履行社会责任的中介

摘要:近年来,有关经济伦理的各种理论日益得到重视,也取得了可喜的成绩。但纵观众多商业伦理理论,或过分偏重于企业自身美誉度和知名度而显得功利,或过分强调企业无私奉献而显得不切实际,始终未在企业维持自身发展和履行社会责任之间找到合理的均衡。换言之,没有找到合适的中介,使企业不因为履行社会责任而遭受损失,甚至可以增加更多的利润或者增强在未来竞争中的能量和潜力,占领更多被长期忽略的市场真空区。本文将以国有大中型企业和贫困地区的双向互动为例,从两者双向良性互动的必要性和可能性、合作中存在的困难、具体实践路径分析等方面,逐一阐明建立企业生存发展与履行社会责任的中介的诸多问题,以期对商业伦理的科学实现有所裨益。

关键词:企业生存发展;社会责任;中介

The Paper “Establishment of Intermediary between Survival and Development of Enterprise and Fulfillment of Social Responsibility”, written by Chen Degang from Hubei University, is the Second Prize of 2010 Collegiate Corporate Social Responsibility Essay Competition, which is organized by the Center for International Business Ethics at UIBE, Beijing. The whole paper can be found in the attachment.

Establishment of Intermediary between Survival and Development of Enterprise and Fulfillment of Social Responsibility

Abstract: during recent years, many theories concerning business ethics have gradually attracted more and more attention with great achievements. However, among so many business ethics theories, some of them are utilitarian by placing too much emphasis on reputation and popularity of the company, while some of them are unpractical for overemphasis on enterprises’ selfless devotions. They do not achieve a reasonable balance between enterprise’s pursuit of development and fulfillment of social responsibility. In other words, finding an appropriate intermediary could protect enterprises from sustaining loss because of fulfillment of social responsibility, enhance profitability and competitiveness and potential capacity in the future competition, and occupy more market vacuum areas which have long been overlooked. This thesis takes the mutual interaction between large and medium SOEs and enterprises of poor areas as example, and analyzes the necessity and possibility of the mutual interaction, difficulties arising during the cooperation, and specific ways to implement the interaction. Through the analysis, this thesis explains many problems about the intermediary between the survival and development of enterprise and fulfillment of social responsibility, in an effort to make contributions to the realization of business ethics.

Keywords: survival and development of enterprise; social responsibility; intermediary
Attachments: Establishment of Intermediary.pdf (171.9k)