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信用经济视野下企业社会责任的新内涵——信用责任/信用经济视野下企业社会责任的新内涵——信用责任/A New Connotation of Corpor

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由中国政法大学丛一汶同学撰写的论文《信用经济视野下企业社会责任的新内涵——信用责任》,荣获2010年对外经济贸易大学国际经济伦理研究中心举办的第四届大学生企业社会责任征文大赛三等奖,全文请参考附件。

信用经济视野下企业社会责任的新内涵——信用责任

摘要:企业社会责任的内涵是动态发展,在不同时期与不同阶段和不同国情会有不同的内涵;结合具体时代特点,提出新时期企业社会责任的内涵应该包括信用责任并分析了在信用经济时代作为企业社会责任新内涵的信用责任应该具备的三点特征;从利益相关者理论与层次结构理论中的金字塔模型来详细分析信用责任对于丰富企业社会责任内容的重要性;结合信用经济的时代特点与企业信用责任的特点,提出在信用经济视野下有关企业承担信用责任的几点探索:建立企业的社会责任管理部门统筹各项社会责任的管理;加强社会媒体舆论对企业信用责任实施的监督;充分利用NGO等第三部门将企业信用责任纳入征信数据库;完善相关法律法规对企业信用责任建立有效的奖惩机制

关键词:信用经济;信用责任;企业社会责任

The Paper “A New Connotation of Corporate Social Responsibility from the Perspective of Credit Economy—Fiduciary Responsibility”, written by Cong Yiwen from China University of Political Science and Law, is the Third Prize of 2010 Collegiate Corporate Social Responsibility Essay Competition, which is organized by the Center for International Business Ethics at UIBE, Beijing. The whole paper can be found in the attachment.

A New Connotation of Corporate Social Responsibility from the Perspective of Credit Economy—Fiduciary Responsibility

Abstract: In different stages and under different national conditions, connotation of CSR is dynamic different. Based on features of specific times, this report proposes that connotation of CSR in the new period should include fiduciary responsibility, and analyzes the three characteristics of fiduciary responsibility. This report analyzes the importance of fiduciary responsibility to enrich CSR based on the stakeholder theory and pyramid model of hierarchical theory. It also proposes several points to explore CSR from the perspective of economy based on features of time and enterprises’ fiduciary responsibility, establishing administrative department to manage social responsibility, strengthening the supervision of public media on corporate fiduciary responsibility, making full use of NGO and other third sectors to involve the corporate fiduciary responsibility into credit database, improving rewarding and punishing mechanism for corporate fiduciary responsibility by concerning laws and regulations.

Keywords: credit economy; fiduciary responsibility; CSR
附件: A New Connotation of Corporate Social Responsibility.pdf (449.7k)