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论传媒伦理与媒体责任/On Media Ethics and Media Responsibility

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论传媒伦理与媒体责任/On Media Ethics and Media Responsibility
corporate social responsibility 2011 winning paper
13-3-15 上午10:07




The Paper “On Media Ethics and Media Responsibility”, written by Ouyang Qiuyan from Beijing University of Posts and Telecommunications, is the Winner’s Prize of 2011 Collegiate Corporate Social Responsibility Essay Competition, which is organized by the Center for International Business Ethics at UIBE, Beijing. The whole paper can be found in the attachment.

On Media Ethics and Media Responsibility

Abstract: based on the media ethics anomie in China during recent years, this thesis attempts to further analyze current situation and expound this problem from different angles. In addition to that, through the analysis, this thesis is dedicated to searching for ideal model for media ethics as well as solutions to existing problems. It also considers how enterprises like media to better take on their social responsibilities.

Keywords: Media; Ethics; Responsibility
附件: On Media Ethics and Media Responsibility.pdf (192.8k)